PARENTS are predicted to spend an average of £121 on each child this Christmas, as the list of anticipated best-sellers is revealed.
The latest Nerf blaster, the original Stretch Armstrong action figure and the sequel to last year’s Hatchimals are hyped as the must-have toys this Christmas.
Family games, collectibles and movie blockbuster characters also dominate the Toy Retailers Association (TRA) annual DreamToys list of predicted top sellers.
Lego’s £84.99 Star Wars BB-8 and the £69.99 Paw Patrol Sea Patroller make the list, as do the £49.99 high tech tag game Laser X and the £74.99 Hatchimals Surprise.
The relatively inexpensive £9.99 collectible LOL Surprise dolls are predicted top stocking fillers, while the most expensive toy on the list is Hasbro’s £134.99 FurReal Roarin’ Tyler tiger featuring 100 sound and movement combinations.
This season’s must-have family game is the £17.99 Toilet Trouble, which sprays unfortunate players with water.
The list is decided by a panel of leading toy retailers in the UK including Argos, Boots, Selfridges, Smyths Toys, The Entertainer, TK Maxx and Toys R US.
Frederique Tutt, global industry analyst for the NPD Group’s toy division said: “The £3.5 billion-strong British toy market is holding on to its position as the largest market in Europe and the fourth biggest worldwide.
“This year, British kids aged up to 11 years will receive on average 11 toys for Christmas, worth collectively £121.
“All year, affordable collectibles have topped the best-seller lists, with seven out of the top 10 best-selling toys since the beginning of 2017 retailing for under £10.”
The 12 predicted top-selling toys this Christmas are:
Enchantimals Playhouse Panda Set, Mattel, £32.99
Fingerlings, Jazwares/WowWee, £14.99
FurReal Roarin’ Tyler , Hasbro, £134.99
Hatchimals Surprise , Spin Master Toys, £74.99
Laser X – 2 Player Pack, Character Options, £49.99
L.O.L. Surprise Series 2, MGA Entertainment, £9.99
Nerf Nitro Longshot Smash, Hasbro, £21.99
Paw Patrol Sea Patroller, Spin Master Toys, £69.99
PJ Masks Headquarters Playset, Flair Leisure Products, £49.99
Star Wars: BB-8, Lego, £84.99
The Original Stretch Armstrong, Character Options, £21.99
Toilet Trouble, Hasbro, £17.99
The array of toys which make the list is quite different to those from years gone by.
Classics figures from Action Man to Barbie delighted youngsters for decades, while Furby’s dominated the Christmas market in the late 1990s and after the turn of the century.
While Toilet Trouble appears as the family must-have in 2017, classics like Monopoly and Cluedo once lead the board game market.
Sales of evergreen characters such as Toy Story’s Buzz Lightyear and Sheriff Woody went to infinity and beyond when they were launched in the 1990s, and any of the Teenage Mutant Ninja Turtle heroes remain popular today.
Yet for all the changes over the years, Lego has remained a constant in letters to Santa.
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